Kerala Tourism – The World’s Best

by Travel | 09-11-2017 | 1153 views

THIRUVANANTHAPURAM: Kerala Tourism bagged the award for world’s best responsible tourism project at the World Travel Market in London. It was Kerala’s responsible tourism project at the backwater destination of Kumarakom which won the award. The project had also several other accolades to its name both national as well as international which includes the likes of NWTO  Ulysses Prize, Pacific  Asia Travel Association’s  Grand and Gold awards and  five national awards. Tourism Minister Kadakampally Surendran received the award in the presence of Tourism Principal Secretary Dr V Venu and director P Balakiran. The 3 day event highlighted the success of the state’s ‘Responsible Tourism Mission and also showcased Kerala’s tourism initiatives such as pristine beaches, hill stations, backwaters, houseboats and ayurvedic therapies. The minister also launched ‘AyurBodha’, an initiative of Kerala Tourism Development Corporation (KTDC) highlighting the significance of Ayurvedic practices to attract tourists. Kadakampally said “Owing to the tremendous growth of Indian tourism industry, there is an immediate need to invest and focus on sustainable tourism practices across the world to conserve India’s vibrant heritage.  Kerala Tourism has always been on the forefront to promote tourism in a responsible manner”

Lets socialize : Share via Whatsapp