West Bengal: Coca-Cola India is planning to source fruits from West Bengal for Brands like Mazza. As of now the company is having talks with horticulture department of the state for sourcing mangoes in the initial stage and plans to expand this to pineapple and various other fruits.The company would soon make a decision on it, the official said.
The company officials also said that Coca-Cola India expects its mango fruit drink Maaza to become a $1 billion (approximately Rs64000 crore) brand by 2023. Coca-Cola, along with its bottling partners in India, presently procures around 1 lakh metric tonnes of mango pulp annually. This may double to 2 lakh metric tonnes, worth nearly Rs1100 crore and help 100,000 farmers by 2023. West Bengal's average mango production is around 7 lakh tonnes. In a bumper year, it has even touched 10 lakh tonnes in the past.