Micromax aiming to get its “volume leadership” back.

by Business | 22-08-2017 | 985 views

Micromax is making an aggressive come back in the Indian market , aiming to get its volume leadership back . The company is focussing on strengthening its position in the 9,000 -15,000 category and aims to garner 10% share in the category over the next six months. “ There were players that had flooded the market with hoardings and offering over the top margins to retailers. The dust is now settling down and this is the right time to bring out what micromax is known for-innovation” Micromax co-founder Rahul Sharma told. Under the realigned product roadmap, micromax would be focusing on key features like optimizing camera performance , screen resolutions, battery life, and security features.

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