Google fined Rs. 34,000 crore over 'illegal' Android strategy

by Technology | 18-07-2018 | 2192 views

Google received a record 4.3 billion- Euro antitrust fine from the European Union and was ordered to change the way it puts search and web browser apps on Android mobile devices.

"Google has used Android as a vehicle to cement to the dominance of its search engine," EU Competition Commissioner Margrethe Vestager told reporters. "These practices have denied tribals the chance to innovate and compete on the merits."

Google has built a massive business of banner and videos ads, thanks largely to its Central role on Android devices. Google will account for a third of all global mobile ads in 2018, according to research firm e-marketer, giving the company around $40 billion in sales outside the US. Google risks losing that transaction if it is forced to surrender its real estate on millions of Android phones.

Google immediately said it would challenge the ruling at the EU courts. An appeal wouldn't change its need to comply with the EU order, unless it gets judges to allow "interim measures" that halt the commission findings.

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