SBI; India`s Most Patriotic Brand

by Business | 14-08-2018 | 5123 views

According to a  survey conducted by UK-based online market research and data analytics firm YouGov, Country's largest lender State Bank of India (SBI) is considered to be the most patriotic brand. Around 16 per cent respondents ranked SBI to be the most patriotic brand overall, followed by Tata Motors and Patanjali with 8 per cent each, and Reliance Jio and BSNL with 6 per cent each.  In terms of sectors, the financial sector topped the chart of the most patriotic brands with two leading names - SBI and Life Insurance Corporation (LIC) - followed by auto, consumer goods, food and telecom sectors. In the auto sector, Tata Motors emerged as the most patriotic brand with about 30 per cent of the respondents voting for the company, followed by Bharat Petroleum with 13 per cent and Maruti Suzuki with 11 per cent. In terms of food brands, Amul grabbed the top slot with one-third Indians considering it, followed by Patanjali. Patanjali, however, dominated in the personal care space, with one in three respondents recognising it to be the most patriotic brand, ahead of brands like Dabur and Vicco.  Reliance Jio shares the spot with BSNL as the fourth most patriotic brand in India," the survey said. Nirma emerged as the most patriotic brand in the homecare products category. In the beverages category, Tata Tea grabbed the top rank with 35 per cent respondents voting for it, followed by Taj Mahal with 18 per cent.

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