TIME magazine is replacing the logo on the cover for the first time in its 97-year history. To mark the US presidential election, it temporarily swapped its logo to read "VOTE".
"Few events will shape the world to come more than the result of the upcoming US presidential election," TIME editor-in-chief and CEO Edward Felsenthal wrote.
The first time in TIME’s history we replaced the logo. pic.twitter.com/Rq0eblhtO1— Marc Benioff (@Benioff) October 22, 2020