KitKat Flavors in Japan

by Business | 08-09-2017 | 1237 views

Japan: Japan has become the biggest market for KitKat in the world as they are gearing up to release 300 different types of flavors including ‘cough medicine flavored’. KitKat had originally came up in Britain in the year 1935 but reached Japan’s shores only in 1973. The KitKat boom in Japan came in the year 2000 when they launched strawberry flavored KitKat and soon included flavors such as green tea, wasabi, melon and mascarpone. Without publishing an exact turnover figure for Japan, KitKat manufacturer Nestle says sales have grown 50% in the country since 2010, making it the biggest market ahead of Britain.

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