Dubai: The Emirates Tourism Council has approved a joint action plan of the Ministry of Economy and local tourism departments. Total revenues generated by the UAE’s tourism sector reached AED11.3 billion (US$3 billion) during the first six months of 2021.
The joint initiative aims to increase the inflow of international tourists to the UAE as well as open new tourism markets to attract tourists. The plan includes large-scale promotional campaigns targeting several promising destinations that could drive tourists to visit the UAE, introducing the long-term and multiple-entry tourist visa recently announced by the government, and promoting the country’s distinctive tourism destinations, recreational activities, and services.
The results achieved during the last 12 months provides a strong foundation to increase the number of tourists entering the country during the Expo Dubai 2020, noting that the outputs and plans can help open new markets and enhance the country’s position on the global tourism map as one of the world’s best and safest sustainable tourism destinations.
The council also adopted a coordination system at the federal and local levels to develop new and integrated initiatives and solutions where all the emirates’ tourism sector can benefit from the hosting of the Expo Dubai 2020 in October. The global event expects delegations from more than 190 countries to be arriving in the country throughout the exhibition period.
Emirates Tourism Council also approved the practical steps for joint planning of upcoming domestic tourism campaign during the winter season in the country, including the proposed innovative initiatives and events. Furthermore, it agreed on the process to support the gathering of tourism data in the country aimed at promoting proactive tourism development efforts.