This Brand Film focuses on bringing people with diverse taste and preferences, together; and nothing does that better than a good ‘sadhya’ – (a full Kerala style meal with multiple flavors). This spread of food draws parallel in conveying the same abundance & variety in the stories told on ZEE Keralam connecting with its consumers on a rooted level. Here Manju Warrier representing the brand, brings a scrumptious spread to be shared among colleagues with something specially made for everyone, just as the channel offers stories that are sure to appeal to every taste – promising Limitless Drama, Comedy, Romance and Excitement for everyone.
Commenting on the Brand Film Mr. Santosh J Nair, Business Head, ZEE Keralam says, “Our brand is known for stories that showcase ordinary women who are crafting an extraordinary destiny for themselves. Malayali women are well educated and they believe that they rightfully deserve a first-class life; instead of being stuck frustrated, they are raring to go pursue that better life. Superstar Manju Warrier is a perfect representation of a Malayali woman with her hopes, her aspirations and her dreams.”
“I am thrilled to be the face of ZEE Keralam says Ms. Manju Warrier; which is a first for any channel targeting the Malayali audience. Moreover, the premise of the campaign stemmed from something quintessentially Kerala. With our state having an abundance of natural beauty, arts, cultural diversity, history and education; our food always touches a personal cord with the people from my state and across the country. This film’s theme is limitness entertainment, a reflection of ZEE Keralam, a brand that takes an extra effort to know its consumers and provide them with exactly what they’re looking for and tailors content to its audience’s tastes.”
ZEE Keralam has always stood for the ordinary Malayali woman – capable, confident, and independent. To fulfill the brand promise of ‘Neithedukkam Jeevitha Vismayangal,’ ZEE Keralam wanted to put a face to the brand – an individual representing the brand values, who could be a ‘kootukari’ in the lives of Malayali woman as they take a step towards their extraordinary destinies.
The campaign featuring Superstar Manju Warrier as the Brand Ambassador, with the tagline – ‘Ivide Aswadanathinu Athirukalilla’ – ‘Here, there is no limit to entertainment,’ is a culmination of the brand offerings to its audience.