Mumbai: Godrej & Boyce, the flagship company of the Godrej Group strengthened its commitment towards combating the growing environmental concern about plastic pollution. In alignment with Godrej & Boyce’s ‘India Plastics Pact’ commitment, Godrej Interio India’s leading furniture brand in home and institutional segments revealed that it has also committed to reduce specific plastic consumption in plastic packaging by 5% year-on-year as part of their strategic initiative ‘Greener India’ under the company-wide Good & Green initiative.
A first of its kind in Asia, the ‘India Plastics Pact’ pact is a joint initiative between CII and WWF India and has been established with the goal of envisioning 'a world where plastic is valued and does not pollute the environment.' It aims to achieve this by promoting a circular economy for plastics through a public-private collaboration that enables innovative ways to eliminate, reuse, or recycle the plastic packaging across the plastics value chain and collectively achieve the long-term targets.
As a part of the extended producer responsibility initiative, Godrej & Boyce recycles 100% of plastic packaging quantity by partnering with 3 PROs (Producer Responsibility Organizations). Godrej Interio is aligned with this initiative which is administered by the ‘Environmental Engineering Services’, a department of Godrej Construction.
Commenting on the sustainability initiative, Anil Sain Mathur, COO, Godrej Interio said, “At Godrej Interio, our commitment to reduce plastic consumption is aligned with Godrej & Boyce’s ‘Good & Green’ initiative and its commitment towards ‘India Plastics Pact’ which underscores our deep and abiding belief that innovation and sustainability must go hand-in-hand. We are proud to be part of a company that commits to global initiatives such as India Plastics Pact and that as Godrej Interio, we can help further this commitment thus helping lead the way on smarter plastic usage.”
To eliminate the use of thermocol in its packaging, Godrej Interio has shifted to a recyclable, eco-friendly alternative by using paper honeycomb boards for protective packaging. This packaging material resembles a honeycomb geometry and minimizes the amount of material needed for the packaging, making it lightweight and durable. The paper honeycomb board provides adequate cushioning that can help in protecting the products from potentially damaging shock, vibration, and dents during transit. The paper used for packaging material is made of 70% recycled paper and is 100% recyclable making it an obvious environment friendly choice. This honeycomb packaging has replaced approximately 100 tons of thermocol that was used in packaging.
Godrej Interio is also taking a proactive initiative to replace multi-layered plastic for its mattress packaging. As a part of the company’s sustainability initiative, options like biodegradable and recyclable packaging materials (Polyethylene as a “mono-material” and 60 microns thick) are being used.
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.
For further information, please visit https://www.godrejinterio.com/