Actor and politician Kamal Haasan has announced the launch of his khadi fashion brand ‘House of Khaddar’ with the aim of putting Indian hand-woven material and clothing on the global map.
The actor will launch the first collection ‘Fall Winter 2021’ in Chicago next month. Haasan has collaborated with designer Amritha Ram for the collection.
Commenting on the brand, Kamal Haasan in a statement: “What we are proud of is that we have chosen a material which made a world political statement for India. Khadi is very closely associated to our history and we take pride in it. From a pure comfort point of view, Khadi is an all-weather textile. It can take on the discontent of the winter as well as the sweat and toil of the summer. Our endeavour is to make Khadi relatable to the young urban market and uplift the weavers and artisans who create this beautiful art.”
The Khadi and Village Industries Commission (KVIC), the official body for Khadi India, owns the rights for khadi in India and several countries across the globe.