New Delhi: Russian clothing brand – Acoola are all set to reach the Indian shores. The brand supports not only clothing but also footwear, and accessories for kids aged 2-14 years. Concept Group, a subsidiary company of Sistema JSFC, in association with Saamag Group plans to bring ‘Acoola’ branded kids retail outlets in India. Founded in 2004, Concept Group creates collections and sells women’s clothing, accessories, lingerie as well as children’s wear through its own stores, franchises, online and wholesale channels. The company plans to open at least 10 stores by end of 2018 across Delhi, Mumbai and Bengaluru in addition to selling them over e-commerce platforms like Myntra.com, Jabong.com and TataCLiQ.com.
Dinesh Pandey, chairman of Saamag Group, said “Acoola’s primary focus in India will be on summer stock made of natural fabrics. For the winter season, customers will be able to buy insulated items produced out of innovation fabrics. All product delivery will be done directly from Russia and from factories located mainly in South Asia region. Some parts of the product will be produced in India. The kids wear segment is one of the fastest growing segments within the Indian apparel market; it augurs well for a quality retail brand like Acoola to leverage the opportunity”.