A new video from OnePlus, which again uses the occasion to put its latest phone in the spotlight. While last year it was OnePlus 3T, this it is the OnePlus . The company used a promo video to highlight what its phone can do-Dash charging was the marquee feature-the company is again using a video released on You tube to bring to focus how fast its latest phone OnePlus 5 is and all the cool features it packs in.
The latest promo from OnePlus is sharper and tries to impress upon viewers how brand is trying to portray itself as a company that makes funky, cool products for young consumers. One plus wants to appeal to young, tech enthusiasts and the brand has always experimented with newer ways to reach out of them. Sure, the promo highlights all that is great about the Oneplus 5 such as its speed, hardware, camera and you guessed it right, the dash charging technology that remains quite to the OnePlus phones.
According to a recent report by market research firm IDC, oneplus was among the top 3 companies in India in the premium phone category in Q2, 2017. IDC defines the premium category as the market that has phones with selling price of around Rs 25,000 or more.